Reviewing your video is an important (often overlooked) step of the content creation process. At Hefti Media, we’ve seen time and time again, that skipping review or not giving it the time it truly deserves can lead to regret later down the line.
So what are some things to consider before your next corporate video? Here's a really good list to pull from. Some of these may be more or less applicable to your unique situation. Regardless though, we've find them helpful for narrowing down a project scope.
Tip 1 - Most importantly, select your content carefully.
Your video will only be as successful as your strategy. Give your audience a reason to watch. You must reach them in the first 10 seconds and achieve emotional engagement quickly. Consider searchable keywords that are most appropriate
Are you starring in an on camera interview? Congratulations! I use these tips to keep our on camera talent well-prepared and looking great.