Are you starring in an on camera interview? Congratulations! I use these tips to keep our on camera talent well-prepared and looking great.
• Avoid wearing all black, all white or neon. High contrast clothing is a challenge to work with. White, black, and very light pastels are difficult to expose and balance with one's face. And neons. . . well . . . sometimes they have a tendency to glow. To play it safe, I often suggest that my interviews choose solid colors. Brighter colors or neutral tones are both acceptable.
• Select clothing to reflect your unique personality and style. It's important that you be comfortable and feel confident in what you wear. Also, consider the environment in which you'll be recorded. One's wardrobe can help set the tone. It adds context and can reflect character.
• Avoid sheer blouses or shirts for obvious reasons. It's also important for hiding wireless microphone cords.
• Avoid any noticeable brands or logos.
• Avoid overly busy patterns. Stripes, floral patterns, paisleys, and polka dots are usually a no-no. Also, high-contrast tight patterns such as pin stripes, corduroy, herringbone, or even shinier fabrics like rayon and two toned ties can cause an on camera effect called moire. I've even seen this effect with sports polos, so beware!
• Consider the shape of your outfit. Don't wear anything too tight but wear clothing that accentuates a natural waistline and elongates your figure.
• Avoid crew necklines unless you are wearing a jacket. They are difficult to attach to wireless microphones.
• Ladies, don’t be afraid to accessorize with additional color. Consider scarves or jewelry, but avoid bright lipsticks or eyeshadows. Natural toned makeup is less distracting on camera. Since heavy makeup is really not required (in most settings) don’t overdo it. Do give your hair and makeup a final check before arriving.
• Occasionally, I've gotten the question, ”Can I wear jeans?" In many cases, a sit down interview mostly shows the interviewee's upper torso so jeans are often completely acceptable even for more formal interviews. However, if you will be appearing in wider shots throughout the day, you may need to avoid jeans. Ask your videographer. They'll know best what's acceptable for the shoot and what flexibility is needed.
• When it doubt, bring multiple outfits. It's always nice to have some additional flexibly. This gives you options. Video shoots don't always go as planned so having a backup to your first choice is a great idea. It might save you.